Establish Campaign Parameters

When launching a new campaign, there are a number of considerations:

DAYPARTS: Are evenings & lunchtime better for recruiting? We can schedule your ads to be #1 during prime time and lower or non-existent during other times.

BID GAP: Sky can monitor bid prices to exploit pricing gaps. For instance, the top bid for a keyword might be $1.00, 2nd place 90 cents, 3rd place 30 cents. Therefore, by bidding 40 cents, our ad will be in position #3 for far less money than position #3.

SEE EXAMPLE

This can save significant expenditures and still give the advertiser strong visibility.

BUDGETING: We will work with you to establish spending levels, broken down monthly, weekly and daily. This involves deciding how to allocate funds between various search engines and individual keywords.

How much you spend on the media depends, of course, on how many positions you have at any given time. For ongoing needs, you may need to budget a consistent monthly amount. But when you have one opening, you may need to establish a one time budget for search advertising.

BILLING

Sky invoices clients for both the media "spend" and the monthly campaign management. When the media does not pay a commission, we will add a 15% commission to the media cost.